Family & Children’s Services hosted its Care Card participating merchants last week at Utica Square to kick off the fundraiser, which benefits F&CS and gives consumers 20 percent off at Tulsa retailers.
Merchants with more than 200 Tulsa area stores flocked to the Wednesday morning event, which featured refreshments donated by Starbucks, breakfast from Wild Fork, and send off speeches from F&CS CEO Gail Lapidus, Care Card chairwoman Melissa Siemens and KTUL co-anchor Erin Christy.
“This was our way of thanking our merchants and sponsors,” said Susan McCalman, F&CS development director. “It was a gorgeous fall morning.”
Care Card, which runs from Oct. 30 to Nov. 8, has raised more than $1 million for F&CS’ life-changing programs since its inception in 1999.
“This year we have over 200 merchants and almost 50 volunteers committed to selling Care Cards or assisting the merchants with anything they need,” Siemens said. “This is a huge help to F&CS – boots on the ground spreading the word.”
With no upfront cost, Care Card benefits merchants by listing them in a shopping directory more than 2,000 shoppers receive. Merchants also get web and social media exposure, as well as advertising in the Tulsa World and TulsaPeople listing all the participants.
Care Card is a win-win for stores because it gets consumers shopping while also keeping their money local.